Brand It | a blog by fallon gerst

Welcome to my blog, where I write about all things Squarespace, branding and design. You can also find my favorite list of tools and resources using this link.


 
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Squarespace Pricing- What You Should Know

Squarespace pricing will depend on the plan you choose for your business: Personal, Business or one of the ecommerce plans. The ongoing cost for a Squarespace website will range from $144/year for the Personal plan to $480/year for the Advanced ecommerce plan. While the Advanced plan may not be every business owner’s first choice, it is reserved for businesses that need more advanced ecommerce functionality (without transaction fees for purchases). Your total cost is going to depend on your needs as a business owner, so you will ultimately need to decide which website plan is best suited for you.

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How To Create A Password Page In Squarespace

While you’re building a new page on your Squarespace website, you might want to set a password for it before adding any new content. This will tell search engines not to index the page. Pages that are password-protected can be used for a number of reasons, such as:

  1. A client portal (so that your clients can access images, files, walk-through tutorials, and any other resources needed for their project)

  2. A resource library for site visitors (freebies for readers, etc.)

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Google Analytics On Squarespace (A How-To Guide)

Google Analytics enables you to set and track goals for your blog by gathering data about which sites your traffic is coming from, how long visitors are remaining on your site, and which of your posts receives the highest amount of engagement.

While Squarespace provides a solid overview of site statistics, Google Analytics provides a much more in depth perspective. Luckily, Squarespace syncs up easily with Google Analytics, and I'm going to walk you through the process of setting it all up.

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Customize Your 404 Error Page for Squarespace

Customizing your 404 error page can give your readers the chance to find the information they were looking for through FAQ sections and customized forms. In addition, you can potentially reduce your bounce rate, make your site and business appear more professional and it can give you the chance to grow your email list. Here are my tips to customizing your 404 page in Squarespace.

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Squarespace SEO Essentials

We all know how technical and complicated search engine optimization (SEO) can seem for the average business owner.

The reason so many business owners choose Squarespace is because it is relatively uncomplicated to set up and manage. However, having even a basic understanding of effective SEO is important.

Educating yourself and implementing some of the essentials of Squarespace SEO will empower your business goals and promote your business on the web 24 hours a day, 7 days a week—all around the world (which is particularly helpful for location independent entrepreneurs like me).

Today I’d like to discuss a few ways that you can make your Squarespace website SEO friendly right after it’s freshly designed and launched. #SquarespaceSEO #Squarespace

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Add a Pin It Button to your Squarespace Website

Pinterest is a major traffic booster for a lot of bloggers, and, as you may know, one of the greatest ways to increase social media shares is to make sharing as easy and convenient as possible. If you want to increase Pinterest traffic, you need to add a Pin It button hover button to your blog images!

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