Brand It | a blog by fallon gerst
Welcome to my blog, where I write about all things Squarespace, branding and design. You can also find my favorite list of tools and resources using this link.
Squarespace Pricing- What You Should Know
Squarespace pricing will depend on the plan you choose for your business: Personal, Business or one of the ecommerce plans. The ongoing cost for a Squarespace website will range from $144/year for the Personal plan to $480/year for the Advanced ecommerce plan. While the Advanced plan may not be every business owner’s first choice, it is reserved for businesses that need more advanced ecommerce functionality (without transaction fees for purchases). Your total cost is going to depend on your needs as a business owner, so you will ultimately need to decide which website plan is best suited for you.
Install A Facebook Pixel On Squarespace
Facebook Pixel is an analytics tool used to measure the effectiveness of advertising by tracking visitor activity on a website. For example, if a site visitor views one of your products, the Facebook Pixel can read that information so you can display ads for the product to that same visitor.
How To Create A Password Page In Squarespace
While you’re building a new page on your Squarespace website, you might want to set a password for it before adding any new content. This will tell search engines not to index the page. Pages that are password-protected can be used for a number of reasons, such as:
A client portal (so that your clients can access images, files, walk-through tutorials, and any other resources needed for their project)
A resource library for site visitors (freebies for readers, etc.)
Google Analytics On Squarespace (A How-To Guide)
Google Analytics enables you to set and track goals for your blog by gathering data about which sites your traffic is coming from, how long visitors are remaining on your site, and which of your posts receives the highest amount of engagement.
While Squarespace provides a solid overview of site statistics, Google Analytics provides a much more in depth perspective. Luckily, Squarespace syncs up easily with Google Analytics, and I'm going to walk you through the process of setting it all up.
Create a Testimonial Block Slider in Squarespace
There are a number of ways you can showcase a client testimonial within your Squarespace site. In this quick little tutorial, I'll be showing you how to create a Testimonial Slider within your Squarespace website with no custom CSS involved. #squarespace #testimonialblock
Customize Your 404 Error Page for Squarespace
Customizing your 404 error page can give your readers the chance to find the information they were looking for through FAQ sections and customized forms. In addition, you can potentially reduce your bounce rate, make your site and business appear more professional and it can give you the chance to grow your email list. Here are my tips to customizing your 404 page in Squarespace.
Squarespace SEO Essentials
We all know how technical and complicated search engine optimization (SEO) can seem for the average business owner.
The reason so many business owners choose Squarespace is because it is relatively uncomplicated to set up and manage. However, having even a basic understanding of effective SEO is important.
Educating yourself and implementing some of the essentials of Squarespace SEO will empower your business goals and promote your business on the web 24 hours a day, 7 days a week—all around the world (which is particularly helpful for location independent entrepreneurs like me).
Today I’d like to discuss a few ways that you can make your Squarespace website SEO friendly right after it’s freshly designed and launched. #SquarespaceSEO #Squarespace
Add a Pin It Button to your Squarespace Website
Pinterest is a major traffic booster for a lot of bloggers, and, as you may know, one of the greatest ways to increase social media shares is to make sharing as easy and convenient as possible. If you want to increase Pinterest traffic, you need to add a Pin It button hover button to your blog images!
How to Add an Accordion Dropdown in Squarespace using CSS
You've most likely seen a website that offers a unique, accordion-style dropdown menu for their "Frequently Asked Questions" page, where you click the question and the answer appears below. I'm going to show you a simple method on how to easily integrate one of these into your Squarespace website.