Brand It | a blog by fallon gerst

Welcome to my blog, where I write about all things Squarespace, branding and design. You can also find my favorite list of tools and resources using this link.


 
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12 Best Summer Beach Fonts (Tropical, Laguna & Beachy)

Summer Beach Fonts to Design All Summer Long! Break out your beach chairs and lemonade: summer's still in full swing, and it's time to enjoy that warm, sultry sun. You will absolutely love these fun summer and beach fonts from Creative Market. Evoke the sand, sea, and sun in this tropical typography list.

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Design Fallon Gerst Design Fallon Gerst

Best Feminine Fonts (Script, Serif & more)

Whether you’re looking to create logos, stationary, or social media templates, using the right typography can take your design work to the next level and help you stand out in a saturated space. And what better way to do that than by adding some elegant and feminine fonts to your upcoming design project?

Whether you’re looking for whimsical, script fonts or more simple, feminine fonts— I’ve got you covered with this list of the best feminine fonts from Creative Market.

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Squarespace Fallon Gerst Squarespace Fallon Gerst

Squarespace Pricing- What You Should Know

Squarespace pricing will depend on the plan you choose for your business: Personal, Business or one of the ecommerce plans. The ongoing cost for a Squarespace website will range from $144/year for the Personal plan to $480/year for the Advanced ecommerce plan. While the Advanced plan may not be every business owner’s first choice, it is reserved for businesses that need more advanced ecommerce functionality (without transaction fees for purchases). Your total cost is going to depend on your needs as a business owner, so you will ultimately need to decide which website plan is best suited for you.

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Business Fallon Gerst Business Fallon Gerst

Staying Organized As A Small Business Owner

It can seem very daunting to stay organized as a small business owner, especially if you are just started out. And… especially if you are a one-woman (or man) show. I mean, come on. One person simply can’t do everything. BUT that is even more of a reason to get your business more organized ASAP! Before using organization and automation systems, I was, quite frankly, all over the place. Today, I’m going to be sharing how I keep my online business organized, which allows me to be more productive, and focus on client work & income-generating tasks.

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Squarespace Fallon Gerst Squarespace Fallon Gerst

How To Create A Password Page In Squarespace

While you’re building a new page on your Squarespace website, you might want to set a password for it before adding any new content. This will tell search engines not to index the page. Pages that are password-protected can be used for a number of reasons, such as:

  1. A client portal (so that your clients can access images, files, walk-through tutorials, and any other resources needed for their project)

  2. A resource library for site visitors (freebies for readers, etc.)

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Squarespace Fallon Gerst Squarespace Fallon Gerst

Google Analytics On Squarespace (A How-To Guide)

Google Analytics enables you to set and track goals for your blog by gathering data about which sites your traffic is coming from, how long visitors are remaining on your site, and which of your posts receives the highest amount of engagement.

While Squarespace provides a solid overview of site statistics, Google Analytics provides a much more in depth perspective. Luckily, Squarespace syncs up easily with Google Analytics, and I'm going to walk you through the process of setting it all up.

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