The Gray Muse

 

The Gray Muse

is an enamel pin design company founded by Rubeena Ianigro.

BRAND MISSION

The Gray Muse is an enamel pin design company who's mission is to create beautiful and unique designs that “speak” to the aspirational desires of enamel pin buyers.

Tagline

Embrace your inner creative

TARGET MARKET

The Gray Muse caters towards card-makers, artists and mothers in their mid 30s to early 40s. Ideal clients are people who:

  • Are collaborative and supportive of small businesses

  • Value art and self-expression

  • Want to feel part of a community that share similar brand values

  • Enjoy buying the latest, trendy products in the card-making industry


 

The Gray Muse is...

innovative, unique, inspirational, compassionate, collaborative