Google Analytics enables you to set and track goals for your blog by gathering data about which sites your traffic is coming from, how long visitors are remaining on your site, and which of your posts receives the highest amount of engagement.

While Squarespace provides a solid overview of site statistics, Google Analytics provides a much more in depth perspective. Luckily, Squarespace syncs up easily with Google Analytics, and I'm going to walk you through the process of setting it all up.