Facebook Pixel is an analytics tool used to measure the effectiveness of advertising by tracking visitor activity on a website. For example, if a site visitor views one of your products, the Facebook Pixel can read that information so you can display ads for the product to that same visitor.Read More
Google Analytics enables you to set and track goals for your blog by gathering data about which sites your traffic is coming from, how long visitors are remaining on your site, and which of your posts receives the highest amount of engagement.
While Squarespace provides a solid overview of site statistics, Google Analytics provides a much more in depth perspective. Luckily, Squarespace syncs up easily with Google Analytics, and I'm going to walk you through the process of setting it all up.Read More